Rules of Court · Part 1 · New Jersey
Attorney Advertising Guidelines (As approved by the Supreme Court of New Jersey) New Jersey Rules of Court, Attorney Advertising Guidelines (As approved by the Supreme Court of New Jersey): (RPC) Attorney Advertising Guideline 2, rendered as code with every cross-reference linked
(RPC) Attorney Advertising Guideline 2
(a) The word "ADVERTISEMENT" required by RPC 7.3(b)(5)(i), at the top of the first page of text of a solicitation letter, must be at least two font sizes larger than the largest size used in the advertising text in the body of the letter.
(b) The font size of notices required by RPC 7.3(b)(5)(ii and iii) must be no smaller than the font size generally used in the advertisement.
(c) The word "Advertisement" required by RPC 7.3(b)(5)(i) on the face of the outside of the envelope must be at least one font size larger than the largest font size used on the envelope. If any words on the outside of the envelope are in bold, the word "ADVERTISEMENT" must also be in bold. Pursuant to Committee Opinion 20, if the envelope contains a message relating to the subject matter of the correspondence to be found inside, the attorney must ensure that the face of the envelope also includes the notices required by RPC 7.3(b)(5)(ii) and (iii).
Note: Adopted March 2, 2005, to be effective immediately; paragraphs (a) and (c) amended August 14, 2013 to be effective October 1, 2013.
Verbatim rule text, unmarked. Nothing here is a summary.
rule Attorney Advertising Guidelines (As approved by the Supreme Court of New Jersey) "(RPC) Attorney Advertising Guideline 2" {
(a) The word "ADVERTISEMENT" required by RPC 7.3(b)(5)(i), at the top of the first page of text of a solicitation letter, must be at least two font sizes larger than the largest size used in the advertising text in the body of the letter.
(b) The font size of notices required by RPC 7.3(b)(5)(ii and iii) must be no smaller than the font size generally used in the advertisement.
(c) The word "Advertisement" required by RPC 7.3(b)(5)(i) on the face of the outside of the envelope must be at least one font size larger than the largest font size used on the envelope. If any words on the outside of the envelope are in bold, the word "ADVERTISEMENT" must also be in bold. Pursuant to Committee Opinion 20, if the envelope contains a message relating to the subject matter of the correspondence to be found inside, the attorney must ensure that the face of the envelope also includes the notices required by RPC 7.3(b)(5)(ii) and (iii).
Note: Adopted March 2, 2005, to be effective immediately; paragraphs (a) and (c) amended August 14, 2013 to be effective October 1, 2013.
}
referenced_by: none
source: njcourts.gov // verbatim; changed 2025-11-07; corpus harvested 2026-09-02← Attorney Advertising Guidelines (As approved by the Supreme Court of New Jersey) · Attorney Advertising Guidelines (As approved by the Supreme Court of New Jersey) → · Attorney · all rules
The Rules of Court are a government edict and carry no copyright; the text above is the Judiciary’s own publication, unchanged. Structure, links and highlighting are ours and carry no legal weight. Read the rule on njcourts.gov before you rely on it; amendments take effect each September 1.